The Idea Cult

2016 – Current

The Idea Cult is a creative social media agency I co-founded in 2016 with Jo Kostopoulos. Since then, we’ve worked with clients such as: LiSTNR/Southern Cross Austereo, Broad Radio, Smiling Mind, AMPR, black and white publicity, frankie magazine, and more.

RMIT University

2022 – Current

Academic Tutor

• Pop Culture In Everyday Life

• Music and Popular Culture

• Speculative Futures

Southern Cross Austereo

2013-2016

Social Media Director

Roles and Responsibilities:

- Manage the national social media team

- Manage the Social Media Product roadmap, and develop, test and implement campaigns utilising new social media products

- Work with the core Product team on Digital Innovation projects across the business

- Create and implement social media strategies across core platforms across the business

- Create innovative, Australia first, content opportunities

- Work with our Facebook and Twitter partners to uncover content and commercial opportunities

- Work with key digital stakeholders to create a commercial social media strategy and process across the business

- Manage commercial / native social media campaigns across the Triple M, hit, and regional radio business

- Manage the escalation policies and crisis management across social media for the business

- Work closely with content and Marketing teams to create and implement digital strategies for big events - such as Press Pause, World Famous Rooftops

- Manage digital strategy and content for key partnerships - such as Victorian Racing Club

- Educate the business on social media trends and opportunities

A few of my favourite projects included:

- Facebook Live Q&A with 5SOS

- 360 Music Performance with Delta Goodrem (Highest in the Southern Hemisphere)

- PressPause - a national radio show promoting mental health awareness